Social Media Marketing

Find Information about Social Media Marketing Tips, Tools & Strategies.

Social Media Marketing Blog

No other advertising option offers the possibilities and freedoms of social media marketing. Your customization choices are only limited by the technology of the time, and you should always keep ahead of the curve. This article will focus on how to build a unique marketing plan that helps you stand out from the competition and create a name within your niche.

Be careful if you decide you want to look into hiring a marketing company for social media. There are a large number of firms that simply seek to defraud and prey on business owners who do not have experience with internet marketing. By creating fake social media accounts with programs that automate the process, these companies vastly inflate their statistics. This means that your advertisements are not likely to be seen by any actual people, even though the amount of views will continue to rise and you have spent your money.

To help you attract more visitors, you should promote your site through niche social media sites. What's great about niche social media sites is that they can send you a lot of targeted traffic. Even if the niche site is small, it can still send you quality visitors who are more likely to purchase something from your site because they already have an interest in your product.

Develop quality content targeted for social media. If you are just haphazardly flinging words, advertising or any number of mundane snippets at your customers, then you are wasting your time and losing their business. Be as concerned about your social content offerings as you are for the content on your business site.

To make sure your social marketing campaign is reaching your customers, find out where they congregate. Are many of them on Facebook or do they prefer Twitter? Depending on your niche, you might be better off looking at LinkedIn or even YouTube. Poll your customers and find out where they spend their internet hours. Pitch your tent there.

If your blog has grown popular, put up some stats showing your visitors how many others follow your content. Demonstrating your growth through showing the number of Facebook "likes" you've received, Twitter followers you've accumulated or any awards your site or blog has received is a great way to prove your "social worth."

Never spam when posting on social media. Posting spam is the quickest way to lose followers and damage you and you companies reputation. Spam posts on Facebook, Twitter, and other social media sites make any legitimate marketing difficult. If your posts are just a few words and a link to a product, you are posting spam. Give relevant content or reviews along with any links you post.

Post new content regularly. If you do not update your status at least once a week, your followers will forget that you exist. Perhaps you could post new content on the same day or at the same hour so that your followers have something to look forward to and will think about logging on to see what you have posted.

If you are adding content to Twitter often, you will get exposure in your friend's Twitter feeds. Posting on Twitter is related to volume, so you have to post often and your posts have to be of high quality. By keeping your posts short, you will be able to get a few updates out of one event.

Use the questions and answer feature of LinkedIn. LinkedIn's Q&A works like a large discussion forum: look up questions related to your products or industry and write useful answers to them. You could also post a link to one of your articles if you do not have time to write something.

Only buy online ads that offer you good visibility. If you don't assure your ad is placed in a proper location, it may not be seen, and you will be wasting time and money.

Use Facebook to run a special promotion or a competition. Everyone loves winning something, so your followers are sure to get involved. Whether you offer a free product, a special high-amount coupon or a big or small prize, it will get people more actively involved with your Facebook page. It also builds goodwill with your customer base.

You can measure the success of your social media marketing by the sentiment and number of comments you receive about your posts. You need to pay attention to the comments because your followers will tell you if you are posting relevant information. If they are mostly positive, then keep up the good work. If they are negative, try tweaking your posts for a more positive sentiment.

One of the fundamental rules of social media marketing is that you need to engage with your customers. A suggestion from one customer will likely reflect the feelings of many other customers. You should always show that you are interested in their opinions.

A great way to do your market research is to use social media as a tool in getting feedback on new and existing products. People love to give feedback about products and are eager to chime in. Their feedback will let you look at your business from the outside through their eyes, seeing the things they want and the things they have yet to find. On top of all this, this feedback is of no cost to your business.

It is important that the consumers spot your differences from older competition, or they will often go with the more established name. You can stand out from the rest by putting your own personal touches on the tips and techniques listed in the paragraphs above. If you follow those tips and your product supports your claims, it will help build a company you can be proud of.

Next page: Effective Social Media Marketing


Bookmark/Share This Page:

ADD TO DEL.ICIO.US ADD TO DIGG ADD TO FURL ADD TO NEWSVINE ADD TO NETSCAPE ADD TO REDDIT ADD TO STUMBLEUPON ADD TO TECHNORATI FAVORITES ADD TO SQUIDOO ADD TO WINDOWS LIVE ADD TO YAHOO MYWEB ADD TO ASK ADD TO GOOGLE ADD TO MAGNOLIA ADD TO NING ADD TO RAWSUGAR ADD TO SPURL ADD TO TAGTOOGA

  Bookmark and Share

Recommended Products

Article Builder